ACT: Awareness, Containment, Training
ESFI’s groundbreaking anti-counterfeiting initiative, Operation: ACT, focuses on the health and safety concerns related to counterfeit products, drawing the correlation between genuine products and reliability. ESFI is working with consumer, industry, association, and government stakeholders to build upon existing anti-counterfeiting programs and efforts, while insulating individual brands and marks from being negatively associated with unsafe counterfeit products.
This presentation outlines Operation: ACT’s strategy and program objectives, as well as the numerous benefits for supporters of this industry initiative.
For more information about Operation: ACT and how you can support this crucial campaign, please contact ESFI president Brett Brenner at Brett.Brenner@esfi.org or (703) 562-4628.